科尔尼笔试题目
[10-10 21:21:19] 来源：http://www.77xue.com 笔试题目 阅读：8641次
概要：Racing: Market share has decreased from 60% to 30% Mainstream: Market share has increased from 0% to 5% Children’s: Market share has increased from 0% to 3% q Who are the client’s major competitors in each market segment? What has happened to their market share in each segment over the past five years? Racing: There is one main competitor and a host of small firms. Your main competitor has increased market share from 30% to 50% Mainst
科尔尼笔试题目,标签：驾照笔试题目,腾讯笔试题目,http://www.77xue.com
Racing: Market share has decreased from 60% to 30%
Mainstream: Market share has increased from 0% to 5%
Children’s: Market share has increased from 0% to 3%
q Who are the client’s major competitors in each market segment? What has happened to their market share in each segment over the past five years?
Racing: There is one main competitor and a host of small firms. Your main competitor has increased market share from 30% to 50%
Mainstream: There exist many, large competitors, none of which holds more than 10% of the market
Children’s: As in the mainstream segment, there are many competitors, none with more than 10% of the market
The above information provides enough information to put together a picture of why profits have decreased over the past five years : Your client, with a commanding position in a flat market segment (racing), expanded into new segments (mainstream and children’s). As this occurred, market share decreased dramatically in the most lucrative segment (racing), creating an unfavorable mix.
The extent to which profits have decreased can be deduced from some quick math : profits have slipped from $60MM five years ago (=60% x $300MM x 33% racing margin) to $44MM today ( = (30% x $300MM x 33% racing margin) + (5% x $1B x 23% mainstream margin) + (3% x $400MM x 20% children’s margin)).
The dramatic decrease in market share in the racing segment is at this point still
unexplained. Questions that would help formulate an explanation include:
q Have there been any major changes in product quality in your client’s racing product? Or in its main competitor’s racing product?
No
q Have there been any major price changes in your client’s racing product? Or in its main competitor’s racing product?
No
q Have there been any major changes in distribution outlets for your client’s racing product? Or for its main competitor’s racing product?
Yes.
Previously your client and its main competitor in the racing segment sold exclusively through small, specialty dealers. This remains unchanged for the competition. Your client, however, began to sell its racing bikes through mass distributors and discount stores (the distribution outlets for mainstream and children’s bikes) as it entered the mainstream and children’s segment.
q How do the mass distributors and discount stores price the racing bikes relative to the specialty stores?
Prices at these stores tend to be 15 to 20% less.
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