BEC阅读：成功小企业主的六大特征
"For entrepreneurs, it's just as important to have long-term vision as it is to have short-term goals," says Greene. "The success-oriented respondents tended to have more directed visions of success."
Curious
Success-oriented small-business owners are more open to learning how others run their businesses. They actively seek best-practice insights regarding management, business innovation and prospecting, as well as finding, motivating and retaining employees.
"We had a number of questions on the interest in learning," says Wolf. For small-business owners, the study shows curiosity isn't just about learning from the trenches, it's about looking for answers outside of yourself and your business.
Tech-Savvy
Technology is a key point of leverage for success-oriented small-business owners. They more intensely value their companies' websites and are significantly more likely to "rely a great deal on technology to help make our business more effective and more efficient."
Wolf notes that the "tech-savvy" dimension doesn't mean blindly going the way of any new technology that comes along. "It's being aware of new technology, and then making choices based on what technology fits within the company's industry and mission," he says. Sometimes the best technology decision is not high-tech at all--think Rich Miller's highly sought "Capitol Fax" newsletter.
Action-Oriented
Success-oriented small-business owners are more committed to "taking the business to the next level"; "differentiating ourselves from our competitors"; and "having something to sell when I'm ready to retire." They also see adversity as a "kick in the rear to help move you forward." Not surprisingly, they are less concerned than other small-business owners about the overall state of the economy.
"When you hear these traits or see them, they make such perfect sense for the small-business owner who is passionate about what they are doing," says Greene. "These successful people are lifelong learners, and the most valuable point of the six dimensions is that they can all be learned."
"The Guardian Life Index: What Matters Most to America's Small Business Owners" was conducted by the Guardian Life Small Business Research Institute, a subsidiary of the Guardian Life Insurance Company of America.
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