2017年职称英语考试综合类(A级)试题
A firm's public image， (58)it is good，should be treasured and protected.It is a (59)asset that usually is built up over a long and satisfying re1ationship of a firm with its publics．If a firm has (60)a quality image，this is not easily countered or imitated by competitors . (61)an image may enable a firm to charge higher prices,to woo(追求)the best distributors and dealers，to attract the best employees，to (62)the most flavorable creditor relationships and lowest borrowing costs?It should also allow the firm's stock to command a higher price-earnings ratio than other firms in the same industry (63)such a good reputation and public image.
A number of factors affect the public image of a corporation. (64) include physical facilities，contacts of outsiders with company employees，product quality and dependability,prices (65)competitors，customer service，the kind of advertising and the media and programs used，and the use of public relations and publicity．
51 A consistent B considerable C considerate D free
52 A establishes B plays C makes D obtains
53 A but B however C and D as
54 A changing B variable C deviate D diverse
55 A thought B credit C approval D idea
56 A bowls B iobs C machines D themselves
57 A while B when C as D and
58 A as B if C which D since
59 A valuable B worthless C worthwhile D satisfactory
60 A copied B developed C found D learned
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