【人教课标选修9】Unit 5 Inside advertising
2. Enable the students to understand the text better.
3. How to get the students to master the useful expressions.
Teaching difficult points:
Master the following sentence structures:
1. As well as reading the right audience with the right technique, advertisers must also place their ads in the right medium.
2．As well as worrying about the expense, advertisers must also consider which media are most appropriate for their product and which their target audience is most likely to see or hear.
Teaching methods
1, Discussion to help the students know sth about the ads.
2, Fast reading to get the general idea of the text.
3, Questioning –and-answering individual work to make every student work in class.
Teaching Procedures:
Step I. Greetings and revision
Step II. Warming up
1, where do you see or hear ads ?
2, Can you think of anywhere else you see or hear ads?
3, Do you think ads affect your life in any way, eg, do you dress differently because of what you see in ads or buy things
you might not otherwise buy?
4, How many ads do you think you see or hear every day? Can you remember the names of any products that were being ads ?
If so, why do you remember these and not others?
Step III. Pre-reading
1, Look at each of the ads on the next two pages and discuss the questions with a partner.
1, What does the ads want u to do?
2, how does it try to persuade u to do this?
3, Which ads do you think are the most effective? Why?
2.Now look at the first group of questions in the Comprehending section . Keep these questions in mind as you read.
Step IV. Reading
1, What is an ads?
2, How do ads make effective ads?
3, How effective are ads?
Step V. Comprehending
Make notes about what you have just read under the following headings.
Who advertises?
Why do they advertise?
Where do they decide where to advertise?
Does advertising work?
Step VI Discussion Page44
Step VII Homework
Notes:
Lecture III Listening , speaking and writing
Teaching Aims
To get the students to master the usage of the important words and phrases.
Improve the students’ abilities of using language.
Teaching Important Points:
1,Improve the students’ ability of using the language.
2,How to get the students to master the useful expressions.
Teaching difficult points:
Write a short as using what have been mastered.
Teaching methods:
Pair and group work
- 上一篇：情态动词和虚拟语气
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