【人教课标选修9】Unit 5 Inside advertising
Step I, Revision
Ask the Ss to talk about how advertising works
What is ad?
Why? How?
StepII.Discovering useful words and expressions. Do exercises1,2,3
StepIII Listening
StepIV.Writing
Choose one of the things advertised in the listening but write a different ad for a different target . Some possible targets are listed below.
Then perform your ad to the class. Ask them to guess who your target is.
Step V. Homework
Write an advertisement
Notes:
Lecture IV
Reading and learning tip
Teaching aims
1, Review the useful expressions learnt in this unit by making sentences with them.
2, Train the Ss’ integrating skills by reading and summing up.
Teaching important points;
Improve the students’ reading ability by reading the material.
Improve the students’ writing ability.
Teaching difficult points:
How to improve the students’ integrating skills---reading skill and summing skill.
Teaching methods:
Fast-reading and reading to improve the students’ reading ability
Practice and pair work or group work to have every student master what they have learned.
Teaching aids:
1 the blackboard 2. the multimedia
Teaching procedures:
StepI. Talk about all the ads you have seen and heard in your daily life during the last week and then in your groups answer these questions.
1. Did any of the ads contain lies or misleading information?
2. Did any of the ads try to persuade you to do sth you consider wrong?
3. Do you think any of the ads are unsuitable for children to see?
4. What percentage of the ads do you think were unsuitable in some way?
StepII Reading
Read the passage and answer the questions.
1. In what four ways can consumers be protected from false, misleading or unethical advertising?
2. Would you complain about any of the ads in this passage? Why?
3. Why do some schools teach their students about advertising ?
4. What is your opinion of this idea?
5. Do you know if China has an organization to which citizens can complain if they see an ad they believe is wrong? If you don’t know, how can you find out?
- 上一篇：情态动词和虚拟语气
《【人教课标选修9】Unit 5 Inside advertising》相关文章
- 【人教课标选修9】Unit 5 Inside advertising
- › 【人教课标选修9】Unit 5 Inside advertising
- 在百度中搜索相关文章：【人教课标选修9】Unit 5 Inside advertising
- 在谷歌中搜索相关文章：【人教课标选修9】Unit 5 Inside advertising
- 在soso中搜索相关文章：【人教课标选修9】Unit 5 Inside advertising
- 在搜狗中搜索相关文章：【人教课标选修9】Unit 5 Inside advertising
